American author, professor, and social critique, G
Mini Lecture 1
Q Identify the factors that are important in reaching these cohort groups. In other words, what characteristics of these groups separate them from other groups and make them viable options as target segments?
Millennials: These group of individuals are identified as the potent purchasers. They will always welcome suggestions and reviews about a product. Reaching this group would be easy as their consumption habits identifies them to be extravagant shoppers. This is also clear from the lecture where according to Soloman, the Millennials have spent around $200 billion in United States alone (Soloman, 2015). They belong to the generation that got access to various technologies which easily helped them seek information about any product. The best example of the technological
