Q At a job interview before I became a professor, the hiring manager asked me to do a spot assessment/analysis of their company’s web page. Thankfully, I had already done my research into the company and was somewhat prepared, but I had ten minutes to analyze the web page and then discuss what I felt were the strengths and weaknesses of the page. For this assignment, I am going to have you do something similar in order to better prepare you for both this possibility in a job interview and to tie together our work on visual rhetoric, rhetorical situations, AIDA, real world skills, and responding in AIDA format. Assignment Instructions Submission – You will submit a one-page memo that focuses on an analysis on the current web page and suggestions for any improvements you believe should be made. This should be in proper memo format (since it is interoffice communication), and one page is the maximum allowed length. Reference – Locate a web page in your field of interest (based on your major) and provide the link for the page at the bottom of your memo. You will be analyzing this page’s use of visual rhetoric (Are there multiple pictures? Who are the people in them? Are the people reflecting diversity? What colors are the logo? What is the background color? How easy is it to read and navigate? Can you easily locate information? Etc.) View Rubric GEB3213 Assignment Rubric GEB3213 Assignment Rubric Criteria Ratings Pts Rhetorical Situation view longer description 25 pts Exemplary The writing engages the correct audience, purpose, and genre for the assignment. It does so through a thoughtful analysis of the prompt and creates an expected document that conforms to genre conventions in style. 21 pts Accomplished The writing engages the correct genre, purpose, and audience. Document only conforms to most of the genre expectations. 17 pts Developing The writing is in the correct genre, but audience or purpose may be incorrect at the outset or fluctuate during the written text. Document conforms to some genre expectations, but not a majority of them. 10 pts Beginning The writing fails to meet the minimum requirements of the assignment. It does not engage the prompt through the correct genre, audience, or purpose. The document produced does not conform to genre expectations. / 25 pts Organization view longer description 25 pts Exemplary The writing flows smoothly and logically. It contains the appropriate organizational style for the assignment and shows evidence of consideration for the audience beyond expectations for level of course. 21 pts Accomplished The writing is organized logically and flows well. The organizational style may shift once in the assignment but the attempt to adhere to one style is clearly identified. Section headings are utilized when appropriate. 17 pts Developing The writing demonstrates some attempts at organization but is not consistent and needed to be revised before submission to adhere to prompt guidelines. Some section headings may be present when appropriate. 10 pts Beginning The writing is noticeably lacking in organization. Paragraphing and/or header sections may not be appropriate. / 25 pts Style view longer description 25 pts Exemplary The writing engages the reader through a prose style appropriate to the assignment. Language is precise. Conforms to the 7 Cs and proper APA style for format and citation (internal and final). 21 pts Accomplished The writing keeps the reader’s attention through a carefully crafted prose style. Language chosen is appropriate to the subject but may need further work on one or two of the 7 Cs. Often conforms to APA format and citation but may have some errors in either. 17 pts Developing The writing is clear but could be expressed in a style more appropriate to the subject. Some specific terms are not explained when necessary. Needs additional work on more than three of the 7 Cs. Adheres to some APA format and citation rules, but the citations and/or format may be incorrect more often than correct. 10 pts Beginning The writing lacks clarity and is sometimes confusing. The language chosen is not appropriate to the subject nor the assignment. Needs additional work in nearly all categories of the 7 Cs of communication as defined in the course. No evidence of attempt at engaging APA format or citation in the document. / 25 pts Mechanics view longer description 25 pts Exemplary The writing contains sentences that are nearly always complete and grammatically correct, and free of confusion and ambiguity. 21 pts Accomplished The writing contains sentences that are incomplete, or which imply unstated connections and/or conclusions. The writing may exhibit a few patterns of error, but understanding is not impeded. 17 pts Developing The writing contains some patterns of error, but the reader can understand the meaning of the sentence with some effort. There is some evidence of proofreading, editing, or rewriting. 10 pts Beginning The writing contains multiple patterns of error, and the reader cannot understand the meaning of the sentence. There is no evidence of proofreading, editing, or rewriting. / 25 pts Total Points: 0