Q This discussion is concerned with analyzing a firm's VRIN resource or resource bundle. First, pick your favorite company (it may be the company you work for, a company whose products you like, a company you admire etc). Question: Does your favorite company have a single VRIN resource, or a VRIN bundle of resources on which it relies to achieve sustainable competitive advantage? Describe the identified VRIN resource(s) for your company on the following aspects: V: Is the resource (or capability) competitively valuable? R: Is the resource rare—is it something rivals lack? I: Is the resource hard to copy (inimitable)? N: Is the resource invulnerable to the threat of substitution of different types of resources and capabilities (non-substitutable)? To get the maximum points for this discussion, you must make (A) make an initial post to answer the question above and (B) reply to at least one other post. Grading rubric for both posts: Answers to this assignment are subjective. Therefore, I am only grading your posts based on the following objective aspects: • Substantive Thoughts Expressed: Your thoughts and positions should be clearly explained. • Length: Initial posts should be at least 5 sentences long. Response posts should be at least 3 sentences long. • Completeness: Your initial post should cover all parts of the discussion question(s).