Q Assignment #4 (due by 11:59 pm on Sunday, March 5th): (1) Using the Marketing tactics section of the marketing plan below, thoroughly outline and describe the marketing mix (4-Ps) needed to successfully implement your global business venture. You will find detailed information about each of the 4-Ps in Chapters 8, 11, 12, 13, 16, 19, 20, 21, and 22. NOTE: The first section of each written assignment should briefly overview the topic. A reader should be able to understand the detailed content that comprises the majority of each paper without having to read the other papers. However, your Introduction section should not be longer than two or three paragraphs summarizing the business venture enough so the remaining report (i.e., the majority of the content for that particular assignment) makes sense to the reader.
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