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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q You need to discuss what content marketing is and how it attracts customers. Each student will be responsible for finding an article, blog, video, etc. (the resource), sharing it with the class, and guiding a productive dialogue for the week.

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Content marketing is one of the most important methods of marketing and it can be described as a strategic marketing approach focused on creating as well as distributing valuable, relevant and consistent content to attract as well as retain a clearly-defined audience — and, at the end of the day, to drive desirable profitable customer action (Patel, 2020).