Q Introduction After dropping out of the University of Texas at Austin, John Mackey co-founded Safer Way Natural Foods store in Austin in 1978. In 1980, Safer Way merged with a competitor to become Whole Foods, one of the country’s first natural foods supermarkets. Thirty years and 15 acquisitions later, Whole Foods dominates natural foods retailing and has become an iconic brand in the United States. Assignment Chapter 12 Closing Case - Whole Foods' John Mackey on Conscious Capitalism In Chapter 12, read the closing case, Whole Foods' John Mackey on Conscious Capitalism. Answer the questions listed at the end of the case. Students will be expected to utilize information learned, experience, research, and your critical thinking skills to respond to this assignment. The case is listed at the end of Chapter 12. You can also click here to view a copy of the Chapter 12 Closing Case - Whole Foods' John Mackey on Conscious Capitalism. Your detail response must be clear, concise, and meet the minimum two-page, double-spaced response criteria. Please upload your paper for grading when completed. Instructions • Write a minimum two-page paper on your response to the assignment question. • Your detail response must be clear, concise, using your critical thinking skills. • Review the Submission Guidelines before uploading your paper. • Upload your paper for grading when completed. Due Date: December 5, 2021 Submission Guidelines This assignment will be done in Microsoft Word. Upload your submission after you have completed your assignment. • Your assignment must be done using Word. • You must use Times Roman 12 point font. • Paper should be double-spaced. • Minimum two-page response criteria. • All homework must have a cover sheet. o A Cover Sheet includes this information: o Title of Paper: Closing Case - Whole Foods' John Mackey on Conscious Capitalism o School: Alamo Colleges - University of the Incarnate Word o Course: Management Concepts and Issues – PMBA 6317 o Instructor: Dr. Joshua Garcia o Presented by: (Your Name) o Date: (The Date)

Q 1. What are Whole Foods’ firm-specific resources and capabilities that underpin its success? 2. From an institution-based view, how would you characterize Whole Foods’ strategy featuring its “heroic” purpose to “try to change and improve our world”?3. Why does Mackey acknowledge that most customers don’t care about consciousness, and yet he and his firm emphasize so much of it?