"With cloud, information travels rapidly in both directions, across computing systems that, with attributes like virtualization, scaling up or down to handle bigger workloads, or automated security patching across thousands of machines, are far more flexible. This will likely mean a more flexible work structure as well, in the interest of products and services that ideally can be adjusted to anticipate customer needs. Key to the new system are rapid data collection and analysis, followed by over the air changes to product software.