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Week 7 Individual PPT Presentation

Week 7 Individual PPT Presentation

Q Instructions • Topic: Mobile Marketing • Resources: University Library, Internet, Textbook • TOPIC: • Mobile marketing is one of the fastest-growing advertising channels. • One obstacle to growth is measuring return on investment • ASSIGNMENT: Create a 10-15 slide presentation in PPT format that suggested the correct metrics that marketers should use to measure the effective of mobile advertising. • Be sure to use in depth examples and facts/figures. • Format your presentation/slides consistent with APA guidelines. • You do NOT need to submit a WORD document or paper to accompany this PPT presentation; you only need to submit the PPT presentation.

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This presentation is designed to cover the appropriate metrics to measure the effectiveness of mobile advertising. In the context of this presentation, mobile advertising is: • Digital marketing communication that is designed to reach market audience on their smartphone (Marketo, 2019). • The channels where the market audience are reached include: • Social media • Mobile applications • Websites