Q What type of strategy does Starbucks (http://www.starbucks.com) have? What sets it apart from its rivals? What is there about the company's strategy that can lead to a sustainable advantage?
Starbucks is an experience that is hard to resist and it is this image that really works in favor of the brand in my opinion. I think it line of choices that makes the experience even more exciting along with the presentation and the quality, making Starbucks stand out in the face of strong competition. It has everything from a latte to fresh fruit juices to snacks and pastries, and most importantly a number of choices to choose from for all classic coffee lovers. The brand is all about coffee, but it has moved beyond beverage and provides an ambiance that is soothing and wholesome, along with catering around the world.
