Q Upon successful completion of this discussion, you will be able to:
Develop a biblical framework to resolve ethical dilemmas in marketing strategies and tactics.
Dishonest money dwindles away, but whoever gathers money little by little makes it grow. (Proverbs 13:11 NIV) This proverb explains that dishonesty doesn’t lead anyone to long term growth or success. Dishonesty may give a person short term success but not for a long term will it retain. Righteousness and successes in a pharma industry are critical to its success. Nowadays we see many drug companies are exerting monopoly powers and charging high prices which the common people cannot afford, only to earn profits (Simpson, 2018).
