Public Relation is not only about maintaining the image of the firm or an individual in front of the people but apart from that, it is also about having some ethics in their work. Ethics include delivering the correct information, being truthful, respecting the values of other people. The real world example of the ethical PR problem was the 2016 issue with the world largest online carpooling company Uber. In the process of running its function, the company takes certain personal information of their customer and the drivers that are working for them. The company is to keep the information secured and not to use it for any other purpose.