Week 6 Assignment (1)

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M8.2 Reflect Course...

There are different aspects of a marketing strategy like formulation of an effective marketing plan. There is also the aspect of monitoring of the formulated and implemented plan. Then there is the as...

M8.2 Reflect Course Experience

There are different aspects of a marketing strateg

Quiz 13_1652338756.d...

1.Inflation 2. c. It historically has performed better, longer than other ideologies. 3. a. 1.4 billion 4. b. Technological Revolution 5.It had become less miraculous after the financial crisis of...

Quiz 13

1.Inflation 2. c. It historically has performed b

Deviant Perspectives...

Deviance refers to a behaviour that is in violation of societal norms. Such behaviour is considered to be immoral and abnormal in line with the agreed norms and standards of a certain culture. But dev...

Deviant Perspectives

Deviance refers to a behaviour that is in violatio

Q Answer the following essay question. Choose a product or firm that you think would benefit from a new promotional campaign. For that product or firm, outline a new promotional campaign that does the following: • Uses the basic communication process model to develop and distribute different types of promotional communications • Implements the IMC concept • Identifies how you would determine the effectiveness and budget for the campaign

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For this paper I would like to select Amazon and I believe that this company has benefited and in future, it will benefit from a new promotion campaign. It can be mentioned here that in the segment of online retailing, Amazon used to be the giant 2 to 3 years ago. People could hardly imagine parcel from any other brands but now this scenario has been changed a lot. The market is now very much competitive and all the companies are focusing much on the promotions strategies to have a sufficient market share. For the new promotional campaign of Amazon, I believe that these following steps will be the perfect ones

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