For this paper I would like to select Amazon and I believe that this company has benefited and in future, it will benefit from a new promotion campaign. It can be mentioned here that in the segment of online retailing, Amazon used to be the giant 2 to 3 years ago. People could hardly imagine parcel from any other brands but now this scenario has been changed a lot. The market is now very much competitive and all the companies are focusing much on the promotions strategies to have a sufficient market share. For the new promotional campaign of Amazon, I believe that these following steps will be the perfect ones