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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q 1. Name of magazine? 2. Why did you choose this magazine to analyze? 3. Who is the targeted audience of the magazine, in your opinion? 4. What is the writing style/voice/personality of the magazine? How does the target audience influence how the magazine is written, designed, the photos used, etc... 5. List at least three headlines of articles in the magazine? 6. List at least three categories of companies that advertise in the magazine? 7. Does the magazine use sex to sell? 8. How does the magazine portray women, people of color, gays and lesbians, etc... 9. Do you think the magazine will be around in 20 years? Why or why not?

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I have this immense liking for Discover and ensure that every issue lands at my house the old school way, as I like the offline version more than the online version. Name of magazine: Discover Magazine for analysis: I chose this magazine to analyze because of these two simple reasons, one that I was introduced to it as a young boy by my father and so it holds a nostalgic place in my life, and two because I find it both informative and creatively engaging! I like the way it engages the audience and helps to gain knowledge about the latest and not so latest progress in science.