Q Chapter 5 describes the five generic competitive strategy options. Each of the five generic strategies represents a distinctly different approach to competing in the marketplace. Which of the five to employ is a company's first and foremost choice in crafting an overall strategy and beginning its quest to competitive advantage. Read and Select one of the four Assurance of Learning Exercises end of Chapter 5 p.149 • Write a 525- to 700-word paper summary responding to your selection in your own words • Include stated facts • Company information • What is the issue • Business strategy • Competition and why important? If applicable. • Format your paper consistent with APA guidelines. Note: Reference the textbook for this assignment and/or additional research • Submit your assignment Best Buy is the largest consumer electronics retailer in the United States, with fiscal 2017 sales of nearly $40 billion. The company competes aggressively on price with such rivals as Costco, Sam’s Club, Walmart, and Target, but it is also known by consumers for its first-rate customer service. Best Buy customers have commented that the retailer’s sales staff is exceptionally knowledgeable about the company’s products and can direct them to the exact location of difficult-to-find items. Best Buy customers also appreciate that demonstration models of PC monitors, digital media players, and other electronics are fully powered and ready for in-store use. Best Buy’s Geek Squad tech support and installation services are additional customer service features that are valued by many customers. How would you characterize Best Buy’s competitive strategy? Should it be classified as a low-cost strategy? A differentiation strategy? A best-cost strategy? Also, has the company chosen to focus on a narrow piece of the market, or does it appear to pursue a broad market approach? Explain your answer.