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Q Week 4. Creating Competitive Advantage Chapter 18 Chapter Preview: Marketing driven companies win, keep and grow customers by understanding customer needs, designing customer driven marketing strategies, constructing value-delivering programs, engaging customers building partner relationships. Takeaways: Explain the fundamentals of competitive marketing strategies based on creating value for customers. Illustrate the need for balancing customer and competitor orientations in becoming a market-oriented organization. Read in the Textbook: Chapter 18. Assignment: One (1) page: Conduct a customer value analysis for competing companies in an industry of your choice. Who are the weak and strong competitors? Explain? Assignment: One (1) page: The nations traditional newspapers face a lot of competition. What strategies would you recommend for newspapers to remain competitive? Assignments Due: Tuesday, 3/21@11:59pm.. Assignments will not be accepted after due date.

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To conduct a customer value analysis for competing companies in the food industry, we need to first identify the factors that customers value when choosing a food company. These factors could include things like quality of food, price, convenience, variety, customer service, and brand reputation, among others (Woodruff). For this analysis, let's consider three major players in the fast food industry: McDonald's, Burger King, and Wendy's. All three companies offer similar types of fast food,