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Q This week we’ll learn about branding and positioning. Are you a health nut or really into exercise? Crossfit is a pretty interesting brand with a unique value proposition. Please check out the following video case study on CrossFit. Evaluate the following concepts relative to the Crossfit video case study and some of your own research (plus textbook reading of chapters 7 and 8) Or, the video may be available for free here. 1. If you were Glassman, how would you evaluate your POP Vs POD? 2. What is the value proposition? 3. What type of competitive strategy would you use if you were Greg Glassman? 4. Talk about the CrossFit brand relative to chapter 8 (choose one or two key branding concepts from chapter 8), so, what’s glassman doing right and wrong?

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Service differentiation in the industry of providing fitness services to customers will always be important for organizations operating in this industry. This is because there cannot be customers found to be switching from one fitness to another until there is some added or some different type of value proposition provided to customers (Meyer et al. 2020). Every service of every competitor of fitness organizations will tend to have something special for which customers will remain attracted to some organizations more than being attracted to some other organizations.