Q Getting Started Humanity has been aggressively competitive nearly back to the beginning of the Bible when Cain and Able were brothers, and Cain killed Able because Cain had something that Able did not have (Genesis 4). It’s pretty easy to believe and know that level of deadly response is inherently evil, yet in business, we often speak of killing the competition and are willing to put another company out of business if it helps our cause. We read in 1 Corinthians 9:24-27 that performance with the goal of winning is not only proper but also encouraged because we train and run to win. If we are to train and race to win, that means someone else will lose. Then we read in 1 Corinthians 12:19-31 that we are all equally valuable as parts of the body of Christ. We are told in Philippians 2:3-6 to look out for each other, which seems to say that we should not be doing anything that might injure or damage someone else, and putting a competitor out of business could be damaging to its employees. Can we balance these seemingly conflicting messages? Upon successful completion of this discussion, you will be able to: Develop a biblical framework to resolve ethical dilemmas in marketing strategies and tactics.