As the Crafting Your Personal Brand Workbook highlights, developing a brand • helps you focus on the value you bring to employers and identifies the unique traits you bring to the workplace; • delivers an authentic message to hiring managers around your career goals and depicts who you are as a professional; • enables employers to see not only the skills you have, but also the unique personality and character traits you have to offer; and • helps you define how your vision for the future aligns with the long-term business objectives of the hiring organization, effectively elevating your status from commonplace commodity to one-of-a-kind package. Take a moment to describe your professional strengths and make an argument for why they are important.