Q Instructions • Topic: Recent Purchase Experience • Resources: University Library, Internet, Textbook • Write a 1,000-to 1,500-word, double-spaced APA formatted paper using o one local recent purchase experience of your choice and focusing on the following questions: ? What elements of the marketing mix helped you decide to make this purchase? ? How did this purchase meet or fail to meet your expectations? ? What was the product’s overall positioning ? What does it say about your overall consumer buying behavior? • Format your paper consistent with APA guidelines.
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