Q • WEEK THREE This week the heading is: Mary’s Marketing Mistakes. This week the team has decided to address Mary’s marketing strategy or lack thereof. In part three of the report consider the following points to highlight the mistakes made and the recommendations for the future. Answer the following points: • Did Mary have a marketing strategy? Explain • Review the 4’P’S of marketing and detail ways that Mary could have better used each P in deciding a market strategy. Be sure to give detailed examples of each and clearly indicate how Mary demonstrated or failed to demonstrate each element. • Explain to Mary why she needs to develop a strong brand to differentiate herself from the line do it yourself lights. Here are few points to be included: What is a brand? What is the Mary’s Brand? How does branding relate to the growth of a business? Why branding was Mary’s biggest marketing shortcoming. • Make three recommendations that will help Mary going forward with her marketing.