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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 2 Written Assignment 1 End of Chapter 2 Assurance of Learning Exercises

Week 2 Written Assignment

Q Imagine you are a business consultant for American Express, Hilton Hotels Corporation, MasterCard and BASF. Senior request a full report on How well they measure up? Critically review, analyze and/or additional research findings to the following: Write a 525- to 700-word paper using a minimum of 2 scholarly sources: • Use the information in Table 2.1 (p. 24) • Critique the adequacy and merit of the vision statements (page 45) • Listing effective elements and shortcomings • Rank the vision statements from best to worst once you complete your evaluation • Submit your assignment.

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For American Express, the effective elements of the vision statement are clarity, honesty, straightforwardness, and desire to earn respect more than customers or money. This is because there is no complicated statement to understand for the readers in the vision statement. The honesty is shown in the way in which hard work is appreciated and encouraged by the owner of American Express. Moreover, there is emphasis shown on the aspect of earning respect by global customers.