Q IBP - Guidelines for Week 2 Project Update Student teams are required to submit at least five pages written report of their International Business Plan at the end of Week 2 Sunday at 11-59pm. This Project update should include the topics listed below. 1. Course No/Title 2. Team Number and Designated Team Leader 3. Team member names, NU ID numbers. 4. Name of the Assigned Foreign Nation 5. Team Company Name and Logo (be creative) - Meaning of the company name, meaning of the company logo, company mission and structure. 6. Tangible (not a service) new product and description (uses and benefits) 7. Identification of the industry for the new product 8. Marketing Objectives/Strategies/Tactics a. Product range – What is our total, core and auxiliary product? What are the product ingredients? What are the product features? How is the product used? What are the benefits of our Product? How much we buy/produce? Where do we buy/produce? How do we package and label our product? b. Target consumers/market segments – Who we market it to? What is our target customer’s profile? What are out market segments? c. Target markets – Where do we find our customers? Where we market? d. Market share/market growth – What is the size of the total market? How much we market? When we market? e. Competitive advantages/competition – Who are our competitors? What are their strengths & weaknesses? What are their Four Ps? 9. List of Cited References and Bibliography (at least 12, as per APA format)