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Week 2 Chapter 4 Assignment 1

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Q Week 2. Marketing Information Chapter 4 Chapter Preview: In this chapter we continue our exploration of how marketers gain insights into consumers and the marketplace. To succeed in today's marketplace, small and large businesses must know how to turn large volumes of marketing information into fresh customer that will help them engage customer and deliver greater value to them. Takeaways: Explain how companies analyze and use marketing information. Define the marketing information system. Discuss the importance of information in gaining `insights about the marketplace and customers. Read in the Textbook: Chapter 4. Managing Marketing Information to Gain Customer Insights. Assignment: One (1) page: How do you feel about businesses using customer buying histories to figure out things about you? Assignment: Chick-fil-a Case Study Questions. Please answer/comment (one (1) page. requirement) on the following questions from the Chick-fil-a Case Scenario.. Q1. Provide examples and explanation of needs, wants and demands of Chick-fil-a customers. Q2. What value does Chick-fil-a provide to their customers? Assignments Due: Tuesday, 3/7 @ 11:59pm. No assignments will be accepted after due date. Class Discussion Board for Chick-fil-a Case Scenario. Each student must post two comments on this discussion board. The comments are due on Tuesday, 3/7 @ 11:59pm

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Tracking the customer is an important part of the business and services. It helps to understand the customer's buying behavior which is key to giving the best service possible to their customers and building a strong relationship with the customers. This will help the business to create a positive word of mouth for their products and services through customers and generate new sales (Shoeb, 2016). The purchase history is important because it helps the retailer to see the preference of their customers and which customer is buying what product. It helps them to promote that section of the product and it gives the retailer a clear sense of their customer's buying behavior.