Q Now answer these questions in your own words, using quotation marks when you quote from the video or your textbook. 1. How would a public relations expert handle the Domino's situation compared to the way the "Today Show" or a reporter would approach the story? 2. What was the public relations message delivered by Domino's president on the second video? How effective was the message? How effective was his delivery? 3. Can you think of two other recent examples of controversies where public relations played a role in handling audience reaction? For each example, what caused the crisis, what was the public relations response and how effective was it in swaying public opinion?
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