Q Week 1: Project 100 Points High School or College Alumni Basketball event. You are in charge of promoting your high school or college annual alumni men’s & women’s basketball games 1. What key message do you want your event to communicate? How would you encourage the media to achieve the outcomes you want pre-event? (e.g., attendance, half-court shot to win $10,000-american hole in one), as well as after the event (e.g., financial contributions, uptick in enrollment, and positive PR for the school). How could you engage 2. How will you engage with social media? What is your social media plan? 3. How can you use this event to strengthen our current sponsorship? How can you showcase this event for future sponsors? 4. How can I set my event apart from competition? Will a cross-promotional with a partner be benefit your school? (e.g., local minor league organization, local health cub) 5. Can you sell sponsorship? For how much and to whom? Can you sell a Commemorative Program? Can you generate revenue from the program? 6. How could you add entertainment value to this event? 7. How can you collaborate with admissions and development? 8. What type of insurance would you need for this event? 9. How can you stage this alumni event to make it fast, fun, and engaging for attendees and participants? 10. What is your legacy plan? (e.g., what is the long-term legacies, the benefits of this alumni event, and what is the opportunity for growth?- hint alumni vs another rival school alumni) Be specific on where you found your information (example: Athletic Business Journal http://www.athleticbusiness.com) (http://www.athleticbusiness.com/Athelete-Safety/a-risk-management-plan-starts-with-a-facility-audit.html) PowerPoint Audio Maximum 10 Slides