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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 1 Paper (2)

Week 1 Paper (2)

Q Choose a company ("client") with which you are familiar. This may be your employer or another organization with which you are acquainted as a customer, competitor, or supplier. Ideally, this will be an organization that markets products and/or services to consumers. Keep in mind that your choice will carry over into assignments during the upcoming weeks of the course as you analyze and assess their target markets, potential customers, and consumer behavior considerations. Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find a specific example of the company's marketing strategy and its relationship with consumer behavior. Examples include mission/value statements, print or broadcast advertising, website content, social media activities, and press releases, among others. Include the following in your paper: • Provide your opinion of how the company uses consumer behavior information to create and implement its marketing strategy. • Discuss the example you found using specific information. Include screenshots or copies of the marketing pieces you examined. Format your paper consistent with APA guidelines, including citations for any materials used from the websites. Submit your assignment. Resources: • Consumer Behavior and Marketing Grading Guide • Center for Writing Excellence • Reference and Citation Generator • Grammar Assistance

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Burger King is the company with which I am mostly acquainted with. Basically, I am a devoted fan of the burgers found in Burger King. Founded in the year 1954, by James W. McLamore and David Edgerton in Miami, Burger King stands as the second largest fast food hamburger chain in the United States. They maintain a fan base with signature recipes and family-friendly dining experiences with which they are able to define their brand for more than 50 successful years. Presently, the company claims to have around 14,000 stores in nearly 100 countries all over the world, owing their headquarters in Miami, Florida (Lewis, 2021).