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Wanda Calvin closing case _Ch -10

Wanda Calvin closing case _Ch -10

Q 1. What advantages did Citigroup’s managers think would result from creating a “financial supermarket”? 2. Why didn’t the “financial supermarket” concept pay off the way Citi’s managers had anticipated? 3. Why do you think it was so hard to integrate the different companies that were merged? 4. What are some challenges involved with managing a very large, diverse financial- services company?

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Answer 1: Citigroup’s managers think the result from creating s “financial supermarket” would attract much more customers than usual and it will be a great opportunity for the consumer to get different financial services under one roof and ultimately this will help the firm to earn more revenue.