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Walmart

Walmart

Q Walmart’s strategy and success in the industry

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The businesses strategy of Walmart is to provide quality products to the customers at really cheap prices. By selling products at lower prices that the other companies in the market, Walmart makes high profit and a high turnover. Everyday Low Price (EDLP) pricing strategy is the most unique strategy in the retail industry. Walmart has also expanded its omni-channel experience both in retail stores and in online ordering. The secret of the success of Walmart lies in its capability of changing marketing strategies according to the market trends and customer preferences in a proper manner (Alcácer et al. 2013).