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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Unit VI Essay

Unit VI Essay

Q Instructions This unit covered many strategies on marketing and advertising for e-commerce sites. As a digital marketing professional, you have been tasked to develop an online campaign for your company’s new apparel, which targets the 18–26 year old young adult market in the United States. Write a three-page essay on your recommendations of at least six digital marketing advertising strategies (concepts), and explain how each strategy will help the company’s new brand of apparel for young adults. Determine the possible challenges and benefits of online marketing communication. The essay should include an introduction, which presents the main points of the essay. The title and reference pages do not count toward meeting the minimum length requirement. Make sure your essay follows APA format. You must use a minimum of two external sources other than the textbook. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

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In this essay, there will be a detailed discussion on the online campaign for an organization’s new apparel that targets the consumers between 18-26 years old in the United States. Digital marketing advertising strategies will be explained in this essay. Even how each strategy will be helpful for the new brand of apparel of the company will be discussed. This essay will also explore the possible challenges and benefits of online marketing communication in a proper manner.