The term ‘brand’ is quite a versatile one. It is at once used to refer to the plethora of product produced by different companies for consumption as well as it serves as an identifying marker for something or someone. Going by the latter proposition, one would assume that the different aspects of one’s personality would serve as an indicator of one’s existence. From the time of philosophers like Plato, the view has been widespread that there are certain inherent drives within every human. This accounts for the desires of the person which in the last instance results in the classification of the individuals, wherein the highest rung according to him was occupied by the philosopher kings in whom knowledge and logic dominated spiritedness and appetite.