The cause of the Paula Deen Scandal had been because of the way in which there had been racial comments made by Paula. Moreover, there had not been any apology made by Paula. This had been worse for her and her business. There had been development of negative reputation of Paula as well as her organization because of her racial comments made, no apologies made, defensive stand taken for making her racial comments, etc. The customers will not consider an individual like Paula to be a good person but will consider her to be a racist individual.