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– Nelson Mandela

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Unit 2 Discussion Topic 2

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Q Cultural Differences You read about some of the cultural differences between countries when communicating. Based on what you learned, research and respond to the following scenario: • You are a CEO of a tech company in California and you will be presenting to a group of technology professionals in a country of your choice; prepare a short audience profile of your audience and their needs. Conduct research to learn about your country and expectations of your audience in that country. Cite your sources following your audience profile.

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The CEO of the California based tech company is on his way to Japan for presentation to a group of technology professionals. So to have a purposeful presentation, certain points are noted keeping in mind the expectation and business scenario prevalent in Japan. It is noted that the majority of the audience in Japan does not understand English. Since the presentation would be in English, it would be better to put all the information in the slide itself. The phenomenon would be effective to have the necessary information in one place as preferred by the Japanese.