For your discussion question this week, I would like you to review the following video that talks about Port City Brewing and their early success in the Craft Brewing Industry. Watch Video Famous For DC: Port City Brewing Company Duration: 2:53 User: famousdc - Added: 9/9/16 After reviewing the video, please answer the following: 1. Describe the general environment and industry environment in the craft beer market. 2. Discuss the set of factors that has a direct influence on a firm and its competitive actions and responses to include: the power of suppliers, the power of buyers, and the intensity of rivalry among competing firms. 3. What growth stage do you believe the craft brew industry is in and why? Make sure you conduct additional research when answering these questions. There is a lot of information available on the internet about Port City Brewing. There can be gradual transition identified in the craft beer market. This is because of the ways in which customized tastes of craft beer have been accepted by most customers (Bahl et al., 2021). There are common desires generally shown by customers of this industry to become different from the customers of normal beer market or markets of other alcoholic beverages (Bahl et al., 2021). The uniqueness of the taste of the craft beer is making competition in the beer industry more enhanced by the different brewing process or different ingredients (Famous For DC: Port City Brewing Company, 2016). The craft beer can be considered by customers to be defining their individual personalities. The major factor directly influencing an organization in this industry is threat of new entrants. This is because it can be difficult for new entrants to find out reliable sources for