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Unit 1B Discussion 2

Unit 1B Discussion 2

Q B.1.4.5 Discussion - Apple Computer and Consumer Behavior - Group C 2 From ECON-102-OMH-CRN55774 4 Marketing 101- How Consumer Behavior is used to both create and sell products- The application of the marginal utility per dollar analysis Why is Apple Computer getting consumers to buy THEIR product? Review the article below and How Apple Uses Consumer Behavior Marketing to WinLinks to an external site. https://www.stephenzoeller.com/apple-consumer-behavior-marketing/Links to an external site. The Post--- 1. Analyze how Apple is manipulating the amount of Marginal Utility per dollar for all of its products?. Stimulus Questions-(feel free to use it) . When I-Tunes was created, music could be downloaded for Free using (Shawn Fanning and Sean Parker's ) Napster. Apple offered the exact same songs at 99 cents and took over the world of music. How did Apple get people to pay for music they could get for free? The Ted Talk below is embedded in the Apple blog- It is 18 minutes... but it is very insightful to the application of Consumer Behavior. Discussion Question Requirements: Each student is required to post a 150 word response to the question. The student then must post at least a 50 word response to at lease ONE other student post. Post-=4 points. Comment = 2 Points Submit Original Post by the Due Date. Comments are open for four (4) days after the Due Date or until the Available Until Date

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Apple computers are considered in the category of luxury items. People who are brand conscious uses Apple products. Every year, Apple company introduces new features, including products which increase the utility and occupy the consumer eart towards them. When new technologies introduce then consumer motivated to buy new phones. It wouldn't be very useful because utility and capacity will both continue to decline; this is known as diminishing marginal utility. Because buying additional gold keeps your wealth growing and the proportional rise in gold would also enhance your wealth, I view gold as a good where the declining marginal utility does not apply.