General Mills is a key player in the breakfast cereal industry which has always tries to adjust its marketing strategies and business operations to suit the needs of the customers and the target markets (Hill et al. 2020). Strengths • The major strength of this organization has been the way in which the advertisements of the organization have been filled with models from different races, cultures and nationalities (Willett, 2020). Therefore, the public will always feel that General Mills will never be discriminatory in its behavior towards its employees or customers irrespective of race, color, ethnicity, gender, etc.