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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Topic 2. Reasons for going global

Topic 2. Reasons for going global

Q 1. Watch the video on the reasons for going global. 2. Companies go global for several reasons apart from selling more. Choose TWO of these reasons and discuss them in details; try to choose two different reasons from those already chosen. Support your arguments with research.

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Business growth via e-commerce can be an important reason for companies to go global (5 Reasons Why Small Businesses Should Leverage E-Commerce To Go Global, 2018). This is because selling more can be useful in different countries to make companies obtain more global market share. If there is obtainment of more global market share, there will always be chances to sustain profit percentages. There can also be obtainment and retainment of brand-loyal customers by companies (DeGhetto et al., 2021)