Q Working individually, develop a target market using at least three bases of segmentation for the model of smartphone that you currently own (or one that you would own if you could). Be sure to list the specific variables related to each base of segmentation to identify the target. You should have at least one variable for each base, but you could have as many as you want to list. Use the format below as an example, and be sure to use it exactly. brand and model of phone selected Base of Segmentation 1 <variable 1> <variable 2> Base of Segmentation 2 <variable 1> <variable 2> Base of Segmentation 3 <variable 1> <variable 2> positioning Briefly discuss how the product will be positioned relative to this target market. Here is a specific example using a fictional product; this is what your final written assignment should look like. Target Market for Brand X Widgets psychographics <values> desires sustainable products and brands <lifestyle> buys new, innovative products first; always needs to be cutting-edge behavioral <purchase method> only shops online; does not do business with brick-and-mortar stores <purchase frequency> buys a brand-new widget every two years geographic <population density> lives in the top three most-populous cities in the United States: New York, Chicago, and Los Angeles positioning Brand X will be positioned as the most innovative and sustainable brand on the market. Our consumers will enjoy the most cutting-edge technology while minimizing waste. Rubric Segmentation, Targeting, and Positioning Analysis Segmentation, Targeting, and Positioning Analysis Criteria Ratings Pts This criterion is linked to a Learning OutcomeContent 15 pts Excellent Fully answers each segment of the analysis in concise but educated manner that reflects understanding of the topic and presents a cohesive analysis. 10 pts Good Answers each segment of the analysis but is lacking in depth or some cohesive manner or answers most of the segments required, but not all of them answered or all of them answered to the same level. Format of analysis is not fully followed as instructed. 5 pts Poor Analysis is lacking in content or cohesive thought. Format was not followed and it is difficult to understand. Sections may not be complete with answers. 0 pts No Marks Analysis is late or not submitted. 15 pts This criterion is linked to a Learning OutcomeGrammar and Structure 5 pts Excellent Proper grammar is used. APA citations are used where necessary, and the structure format is followed as instructed. 3 pts Poor/Needs Improvement Analysis is poorly written and full of grammatical mistakes. Obvious APA citations are missing. Format may not have been followed. 0 pts No Marks Analysis is late or not submitted. 5 pts Total Points: 20 PreviousNext