Q In this section of the project, your group will develop a series of objectives that will guide your development of the marketing plan for the SBU of your choice. In your quest to develop these objectives, remember that they must stem from the mission and values of the organization as a whole and must be achievable through your marketing strategy. Give careful thought to that when developing them. Step 1 Restate the company’s mission statement and the values that you identified in Part 1 of this project. Step 2 Develop a minimum of FOUR objectives for this marketing plan. Use the SMART format as follows: • o ? specific: List the specific change you're trying to enact (for example, a 15% increase in sales, a 60% increase in brand awareness, etc.). ? measurable: How will you be able to evaluate the outcome? For example, you can measure the increase in sales at the end of the period in question. ? agreed-upon: Briefly explain why your group thinks this is a worthwhile objective. ? realistic: Briefly justify why you believe this is a realistic objective. ? timely: Explain the timing involved in this objective (for example, it may be within a calendar year, it may be within a quarter, etc.). Use this format for each of your four objectives. Step 3 Briefly, within a few paragraphs, justify your objectives with regard to the mission and values of the organization. Demonstrate specifically how they support these two important things.