Apple is a well-known brand for its premium quality products which are widely used in the world. The company started with a motive to change the belief regarding how people see computers. With the designing of a portable and compact computer, the company started business in a backyard garage and now is one of the top companies in electronic gadgets industry. The company aims at providing the customers with best quality products which gives a completely new experience. Till the year 2012, Apple was focused on growing business and making a brand image for its quality products.