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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Study Markets

Study Markets

Q DQ1. Choose a product or service to use as the focus of your four marketing assignments in this course (which create a complete marketing plan). Marketing plans should center on a product and not a company, unless the company has a smaller target market. Choosing a product/service (rather than a company, which sells many types of products or services) allows you to identify a clearer target market. Tell us your interest in choosing this product/service. DQ2. Find an industry report covering or closely related to your chosen product/service in IBISWorld database. Cite this report in APA style - both in-text and also as a reference.

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The product that has been chosen is MacBook Pro 13. Apple Inc. has made this product for the customers in order to help them to stay focus. The reason behind choosing this product is that this is a smart device and this product competes with several other similar kind of products in the market of the United States. I also think that this product has enough potentiality to be the best laptop in the industry after observing the current trend. Another reason for choosing this particular product is that this product re-engineered and re-designed for helping the customers to be more connected and active. As I want a perfect lifestyle for every individual, therefore, I chose MacBook Pro 13.