Q DQ1. Choose a product or service to use as the focus of your four marketing assignments in this course (which create a complete marketing plan). Marketing plans should center on a product and not a company, unless the company has a smaller target market. Choosing a product/service (rather than a company, which sells many types of products or services) allows you to identify a clearer target market. Tell us your interest in choosing this product/service. DQ2. Find an industry report covering or closely related to your chosen product/service in IBISWorld database. Cite this report in APA style - both in-text and also as a reference.
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