Company with Good Strategy The social strategy of Starbucks is really commendable. It is imperative to have strong presence on social media in case business is wanted to be taken to the next level. Social media is essential as it assists to develop identity of brand, trust and authority. Consumers are assisted to get involved on an intimate level with the brand. This assists in stronger relationship development over time. The perfect instance is Starbucks which is crushing to appear on social media.