Q In this module you will submit your Small Business Plan for grading. Follow the Submission instructions below to upload the file. Business Plan Assignment The purpose of this business plan assignment is to reflect on the concept you have acquired during this course. It is important to complete and submit a business plan for any business. The business plan is often the document that secures financing for a company and creates a framework for the organization. In this assignment you will create a business plan (5-7 pages) to include the following: 1. Executive Summary: The executive summary is the first section of your business plan that is typically written last. It provides an overview of all of the other sections in the business plan. 2. Company Description: The company description section of your business plan is typically the second section, coming after the executive summary. The company description outlines vital details about your company, such as name of your company, where you are located, how large the company is, what you do and what you hope to accomplish. 3. Products or Services: The products or services section of your business plan should clearly describe what products and/or services you are selling with emphasis on the value you're providing to your customers or clients. 4. Market Analysis: The market analysis section of your business plan comes after the products and services section. It provides a detailed overview of the industry you intend to sell your products or services, including potential competitors. This section also addresses valuable information about what works and what does not in the marketplace. 5. Marketing Strategy: The marketing strategy section of your business plan builds upon the market analysis section. This section outlines where your business fits into the market and how you will price, promote, and sell your products or services. 6. Management Summary: The management summary section of your business plan describes how your business is structured, introduces who is involved, outlines external resources, and explains how the business is managed. 7. Financial Analysis: The financial analysis section of your business plan should contain, the start up cost, the details for financing your business, what will be needed for future growth, as well as estimation of your operating expenses. The business plan assignment is due in Module 7 and is worth 200 points. See the rubric for grading criteria. Submission This assignment requires a file upload submission. After you have reviewed the assignment instructions and rubric, complete your submission by selecting the Submit Assignment button next to the assignment title. Browse for your file and remember to select the Submit Assignment button below the file to complete your submission. Review the confirmation annotation that presents after submission. Rubric Business Plan Assignment Business Plan Assignment Criteria Ratings Pts This criterion is linked to a Learning OutcomeExecutive Summary 40 to >35.0 pts Exemplary Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business. 35 to >31.0 pts Meets Expectations Introductory elements were included and completed correctly, including an executive summary. 31 to >27.0 pts Developing Introductory elements were included but contained errors. 27 to >0 pts Novice Introductory elements were omitted and/or contained errors. 40 pts This criterion is linked to a Learning OutcomeCompany Description 30 to >26.0 pts Exemplary An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location. 26 to >23.0 pts Meets Expectations An overview of the company is provided which includes a large portion but not all of the requested information. 23 to >20.0 pts Developing An overview of the company is provided but is lacking significant pieces of the requested information. 20 to >0 pts Novice An overview of the company is minimally provided but lacks significant pieces of the requested information. 30 pts This criterion is linked to a Learning OutcomeProduct or Services 30 to >26.0 pts Exemplary Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from other competitive products/services. 26 to >23.0 pts Meets Expectations Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from other competitive products/services. 23 to >20.0 pts Developing Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from other competitive products/services. 20 to >0 pts Novice Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from other competitive products/services. 30 pts This criterion is linked to a Learning OutcomeMarket Analysis 20 to >17.0 pts Exemplary Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion. 17 to >15.0 pts Meets Expectations Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions. 15 to >13.0 pts Developing Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions. 13 to >0 pts Novice Marketing of the business was partially discussed but lacked mention of any specific information. 20 pts This criterion is linked to a Learning OutcomeMarket Strategy 30 to >26.0 pts Exemplary Points Marketing Strategy is clear, concise, and describes the purpose of the marketing plan. Specifically describes the market penetration strategy involved in developing the proposed target market. 26 to >23.0 pts Meets Expectations Points Marketing Strategy is clear, and describes the purpose of the marketing plan. Specifically describes the market penetration strategy involved in developing the proposed target market. 23 to >20.0 pts Developing Points Marketing Strategy is included and describes the purpose of the marketing plan. Somewhat describes the market penetration strategy involved in developing the proposed target market. 20 to >0 pts Novice Points Marketing Strategy is somewhat included, minimal description of be the purpose of the marketing plan, and the marketing penetration strategy involved in developing the proposed target market. 30 pts This criterion is linked to a Learning OutcomeManagement Summary 20 to >17.0 pts Exemplary Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished. 17 to >15.0 pts Meets Expectations Form of business ownership was chosen and defined. Some explanation of how things will be accomplished. 15 to >13.0 pts Developing Form of business ownership was chosen. No explanation of how things will be done. 13 to >0 pts Novice No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things. 20 pts This criterion is linked to a Learning OutcomeFinancial Analysis 20 to >17.0 pts Exemplary Points Financing strategies and concepts were discussed. Detailed start-up cost report, and a forecast of revenues/expense statement included. 17 to >15.0 pts Meets Expectations Points Financing strategies and concepts were discussed. Start-up cost report, and a forecast of revenues/expense statement included. 15 to >13.0 pts Developing Points Financing strategies and concepts were somewhat discussed. No clear start-up cost report, and a forecast of revenues/expense statement were included. 13 to >0 pts Novice Financing strategies and concepts were minimally discussed. Vague start-up cost report, and a forecast of revenues/expense statement were included. 20 pts This criterion is linked to a Learning OutcomeWriting Skills 10 to >8.0 pts Exemplary No writing mechanics errors; writing style is easy for reader to follow. 8 to >7.0 pts Meets Expectations Occasional mechanics errors. Writing style is easy for reader to follow. 7 to >5.0 pts Developing Fair number of mechanics errors. Writing style sometimes lacks clarity for reader. 5 to >0 pts Novice Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable. 10 pts Total Points: 200 PreviousNext