Q In addition to the market analysis you need to understand who, how many and where our customers are. We also want to know why they are our customers. This information is critical and needs to be approached with diligence. If we fail to accurately identify our target market it can and will undermine all of our efforts. This information combines with the market analysis to be the first assignment of the situation analysis. DQ1. Post your individual or team situation analysis. DQ2. If individual projects are assigned, post at least two peer reviews of your cohort's situation analysis. If team projects are assigned, post at least one peer review. The peer reviews should be substantial with suggestions on which market analysis element they are missing, whether their customer target is narrow enough yet still a large enough market to target, and any research that could be used in addition to the resources in the situation analysis. At least one outside professional resource citation is required. DQ3. Locate and cite a Marketline Company SWOT from the library's Business Source Complete database. A Company SWOT from a publicly traded company which sells the product/service, helps you study the market and customers, and potential consumers. If your product/service is from a private company, you will not find a MarketLine SWOT. Search for a peer or similar publicly traded company which sells the same or similar products or services. See definitions of publicly traded and privately held companies. Do not search Google for a Company SWOT! Marketline SWOTs cost money and CityU subscribes to expensive business databases to get access to Marketline reports.