It is needed by the upper management to fix value statements, mission statements, and vision statements in order for direction to be provided to the firm. The mission specifically can be regarded as the statement which gives the information regarding what is being done by the company. The mission statement can be regarded as the analysis in general regarding what is being tried by the company to be done in wider terms. It is utilized for overall direction or may be particular to a job as a statement of marketing mission which determines the overall marketing process direction in writing.