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Strategic planning leads to a sustainable competitive advantage in several ways. In order to gain a sustainable competitive advantage, there is a need of establishing a proper brand loyalty, patenting...

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Revisiting the Business Scenarios

Revisiting the Business Scenarios

Q The next project composition will be the business report. Looking forward to that project, choose one of the business scenarios discussed in the 9/4 Think Tank discussion forum and analyze and evaluate for elements that you would need to include in making a business plan and supporting business report. (Do not choose the scenario that you would like to use for your personal project in the upcoming assignments; choose a different one for the purposes of this exercise.) Identify what audience you would need to address, any elements that would need to research and why and how you might go about doing that research..

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The business idea is to launch vegan pizza for those customers who are on vegan diet and do not consume anything from animal protein or fat. This business will be started in the United States and specifically in New York. In this location, people prefer to try new things and the studies have reflected that. As these new products are healthy therefore, it will immediately attract the people of New York.