Q (1) The strategy of pricing products below the normal markup or even below cost to attract customers to a store where they would not otherwise shop is known as leader pricing.

Q (2) Power that is derived from an individual’s ability to threaten negative outcomes is known as coercive power.(3) Organizations that assist in moving goods and services from producers to end users are known as manufacturers. (4) The actions people take in buying and using goods and services is known as buyer behavior. (5) Leaders who prefer to make decisions and solve problems on their own with little input from subordinates are known as consultative leaders.

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