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Product Positioning

Product Positioning

Q Write a paper of no more than 1,050 words to explain how the consumer of your target company ("client") from Wk 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following: • Research the product positioning of similar products to determine the best positioning for your client's product, and explain your findings. • Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice. • Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group. • Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning. Format your paper consistent with APA guidelines. Submit your assignment. Resources • Product Positioning Grading Guide • Center for Writing Excellence • Reference and Citation Generator • Grammar Assistance

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The practice of determining and expressing however you want the targeted market to feel or think about your product is known as product positioning. Marketing, the channels through which it is advertised, product packaging, and even the way the product is priced can all help to position a product in a favorable light for a target audience. Associating the product with unique attributes that appeal to members of your target market is an important aspect of product positioning. Consumers are more inclined to buy your goods if they believe it provides these benefits. The ability to affect the perceived quality is referred to as the dominant strategy.