Q Discussion Topic 1 Based on the video case history, what factors do you think have contributed to making Oreo the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures? Discussion Topic 2 Describe some of the ways that Oreo cookies are promoted in different countries based on the video case. Discussion Topic 3 Describe how, and explain why Oreo cookies are co-branded with different brands from their brand portfolio across the globe according to the video case.
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