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Operations Management-Discussion (3)

Operations Management-Discussion (3)

Q • Is a high quality product more or less expensive than a poor quality product? How does your company address quality?

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It is hard to decide in general whether an expensive product is always of high quality or not. But the customers always think that the price of the high-quality product is more than the low quantity ones as the price works as the signal to them (Tuttle, 2012). The relation between the quality and price depends on various factors like the type of product, market structure, and the brand name. Sometimes, the quality of the two products are not drastically different, but there is a significant difference in prices as the expensive products come from the more renowned brand.