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Module Assignment

Module Assignment

Q 1.When the Milkybar was originally introduced to the marketplace it had no competition but wasn’t very popular. In terms of the BCG matrix this would be considered a                                          2.The movie release caused the market to grow dramatically. This caused a shift to which BCG quadrant? 3.When competing brands enter a market, which of the following is true? 4.At the peek of the post movie-excited marketplace, Milkybar had fallen to 15% market share. This brand would now be considered a                             in the BCG grid.

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1.Cash Cow 2. Star 3.If new entrants capture market share from your brand, you will likely shift right on the BCG grid 4.Cash Cow n a growing marketplace, the Milkybar dropped to 15% and was 3rd in MS. This equates to high growth rate and low market share or a question mark.